Sharmaden Reid is the founder and CEO of Beautystack, a tech start up in London that has raised more than £4m in investment.

A working mother frustrated at childcare arrangements in most small businesses, she decided to offer childcare to her employees on her own terms, including a childminder during school holidays.

The government launched this month a ‘gender equality roadmap‘ promising to support organisations in delivering family-friendly policies.

Produced, filmed and edited by Dougal Shaw.

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